17 Aug 2022

Take Time to Smile with the B. Smiley (50th Anniversary Edition) Collectible!

A symbol of joy and optimism, the B. Smiley (50th Anniversary Edition) Collectible has arrived at Mighty Jaxx!

Introducing B. Smiley, the New Kid on the Block

Over the past 50 years, the Smiley face has grown to become a quintessential symbol representing positivity and the unfailing belief in a brighter future in street cultures across the globe!

We’re excited to introduce B. Smiley, the person embodying these values and putting them into action. Generous, enthusiastic, and (slightly) eccentric, B. Smiley has a genuine love for people and sees the value in all life.

While they understand that the world is going through some tough times, they hope to balance it out in their own, small way—using their personal platform to spread the message of happiness.

An Exclusive 50th Anniversary Edition Design

We’re excited to bring B. Smiley to life with their own collectible! The figurine makes their debut on Mighty Jaxx dripped in clothes from the exclusive Smiley x André Saraiva collaboration. 

Part of the Smiley 50th anniversary celebrations, top graffiti artist André Saraiva reimagines his iconic character, Mr. A, in the style of the Smiley face. He injects the energetic, street-art-influenced style by superimposing Mr. A’s well-known “XO” eyes on Smiley. 

This limited-edition design unites the two global icons of happiness and positivity.

Follow B. Smiley on Instagram to see what they’re up to in life!

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